Owner Review: Sears Tradition Skin Diver - A 1970s Cult Classic。This watch was purchased in 1973. Please look at all pictures. I’ve included the receipt in the original booklet as well as the box. Everything from the time of purchase is included. It looks like it was customized to fit my mother’s wrist, which was very small. I can take exact measurements if you’re interested. The 1973 Sears Tradition watch is a notable vintage timepiece. This watch was produced during a period when Heuer manufactured watches for Sears under the Tradition brand. Manufactured by Heuer: The Tradition watches were made by Heuer, a well-known Swiss watchmaker, specifically for Sears. Collectibility: Vintage Tradition watches are sought after by collectors, especially those in good condition.